Portfolio
Art
Writing
About
Case Studies
design thinking in practice
Featured
Trainual
3x activity. Time to value improved 20% 🔥
My Desk 2.0
New!
reimagining the a central launchpad for all users
#gs2 #platform #productvision #strategicinitiative
30 min
2 min
FYI: Creating good case studies takes time and lots of iteration. Each case study is unique as it relates to process and content. A few case studies are still in progress, but there's no reason to not allow you to browse! 👀
Recent work
Trainual
Vision + execution = 🚀💰🦄📈
Shaping product vision
New!
In progress
Connecting the why, the how, and the what could be to make the product vision a reality.
3 mins
6 mins
Trainual
4x key action engagement 🔥
Improving onboarding and orientation
New!
In progress
Driving key actions and behaviors to increase activation & CR%
#plg #navigation #universaladd #keyaction #keybehavior #growth #UI
5 mins
Trainual
$27m in the bank with a scalable user acquisition model 💰
Pricing & Packaging
New!
In progress
Juggling base price, upgrades, add-ons, value, features, and designing it well.
6 mins
Trainual
Resilient, scalable, design system precision 🌵
Saguaro Design System
New!
In progress
0 to 1 Design System perfection 🤌
#saguaro #designsystems #systemsthinking #designops #productvision #strategy #UI
60 mins
5 mins
Trainual
Color system innovation 🔮
Palette system: Phase 3
New!
In progress
Architecture migration on a sea of front-end tech debt
#color #colorsystems #accessibility #usability #systemsthinking #designsystems #saguaro
9 mins
Trainual
Color system innovation 🔮
Palette system: Phase 2
New!
In progress
Using SasS maps to create accessible, flexible, scalable color systems
#color #colorsystems #accessibility #usability #systemsthinking #designsystems #saguaro
11 mins
Trainual
Color system innovation 🔮
Palette system: Phase 1
New!
In progress
Creating an accessible, scalable color palette
#color #colorsystems #accessibility #usability #systemsthinking #designsystems #saguaro
10 mins
Trainual
3x activity. Time to value improved 20% 🔥
My Desk 2.0
New!
In progress
reimagining the a central launchpad for all users
#gs2 #platform #productvision #strategicinitiative
30 min
2 min
Trainual
Reduced cohort churn to 1.3%, a difference of 585% 🔥🔥🔥🔥
Quick Embeds ⚡️
New!
In progress
Customer's needed a better way to add content to their accounts, and were often using painful workarounds.
#gs2 #platform #3rdpartyapps #froala
26 mins
Integrate
Rapid data insights development 📊
Discovery & Delivery: Startup Speed, Enterprise Scale 🏎
New!
In progress
Rapid product discovery and iteration at Enterprise scale
#martech #b2b #enterprisecustomers #productvision #marketstrategy #data #analytics #dashboard
Integate
Solving massive usability problems
Shopping for data 🛒
New!
In progress
Navigating complicated data and user anxiety
#platform #reporting #patterndiscovery #enterprise
Scottsdale Artists' School
Local non-profit
Modernizing artistic tradition 🎨
New!
In progress
Scottsdale Scottsdale Artists’ School wants to attract the next generation of fine artists
#branding #rebrand #usability
